S&E Sponsorship has been officially integrated into the Dentsu Aegis Network, which acquired the sports marketing and lifestyle company in late 2016.
The official integration was marked by the agency changing its name to MKTG, which is Dentsu’s sport and entertainment lifestyle brand. MKTG Canada joins a Dentsu network with existing offices in Sydney, London, Paris and Dusseldorf.
In addition to a new owner and name change, the MKTG Canada team has also moved into a new office and picked up three new clients since the start of the year. The agency recently signed deals with Adidas, FedEx and Milk2Go.
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Written by Val Maloney
CAMPAIGN ASIA: DAN changes APAC leadership at Carat Sean O’Brien switches to Posterscope and MKTG, with Kevin Walsh replacing him at Carat.
Dentsu Aegis Network today announced that Sean O’Brien, CEO of Carat Asia-Pacific, will become CEO of the network’s experiential marketing unit MKTG and out-of-home specialist agency Posterscope in APAC. His position at Carat will be taken over by Kevin Walsh, previously managing director Carat APAC.
O’Brien spent six years as Carat CEO, in which time he tripled the size of the business. He has twice won Campaign Asia-Pacific’s Agency Head of the Year. In his new roles, he will oversee Posterscope’s digitisation across the region and the launch of “Liveposter”, the firm’s dynamic digital out-of-home asset that allows clients to change their OOH messaging throughout the day.
For MKTG, O’Brien is responsible for boosting its presence across APAC, with a particular focus on growth in China, followed by Japan and Korea. O’Brien said it has been “a privilege” to work as Carat CEO and that the business “is in great hands with Kevin”.
“MKTG and Posterscope are focused on how we communicate with people outside the home,” he told Campaign Asia-Pacific. “Liveposter gives us a competitive advantage in the space. For MKTG, APAC is the fastest growing opportunity around the world. We want to increase our ownership of assets in sport, music and entertainment, and develop our experiential work.”
Walsh has more than 20 years’ industry experience, having previously been with iProspect before moving to Carat as chief digital officer for APAC. He was promoted to managing director last year. “I’m picking up the reins at a very good time,” he told Campaign Asia-Pacific.
“Under Sean, Carat has seen tremendous growth and momentum, and there’s nothing like growth and momentum to attract new business and the very best talent.” Walsh added that as Carat CEO, he will continue using data to drive more value for clients from media, creating engaging content, and developing the agency’s e-commerce capabilities.
Nick Waters, DAN APAC CEO, said: “Sean will now focus on the development of two agencies with outstanding growth opportunities in Asia Pacific – MKTG and Posterscope. Kevin’s promotion represents the smooth execution of the Carat leadership succession plan.” Source: Campaign Asia-Pacific
Read more at: http://www.campaignasia.com/article/dan-changes-apac-leadership-at-carat/435271
SOURCE: Campaign Asia
If you haven’t watched The Incredible Dr. Pol on Nat Geo Wild, you’ve been missing out. The show follows Dr. Jan Pol, a Dutch-American veterinarian practicing in rural Michigan and working with a wide variety of animals. He started his veterinary business out of his home and has over 19,000 clients! Needless to say, he’s a beloved animal caretaker, and the 100th episode of this series required a true pun-filled celebration.
MKTG transformed the Hopewell Ranch in rural Michigan into an outdoor wonderland for this celebration of The Incredible Dr. Pol’s 100th ep, made possible by Nat Geo Wild. Friends, family, a national group of Fans of the Week as well as the Dr. himself were treated to a once-in-a-lifetime celebration and viewing party.
During the day, 28 attendees had the opportunity to pet, feed, and do yoga with baby goats, make Woof Packs for dogs up for adoption at local shelters, take a photo on antique tractors, visit a petting zoo and even play animal-themed bingo!
In the evening, 140 people attended an event that included a marching band to introduce the Fans of the Week and Pol to the party, a live band, Corn Pol, a Pol-aroid photo-op, Pol-Traits with a caricature artist, a Giant Thank You Card, Pol Portrait made out of Candy, and a Watering Pol (bar). Dinner and the viewing party were followed by dancing all night with the Pols and their “incrediPol’ family.
We’re excited to share that Eric Ginsberg, Director of Digital Strategy at MKTG, was awarded the McCormack Department of Sport Management 2017 Alumni on the Rise Award. The award was established in 2012 in order to recognize alumni who have graduated within the past five to ten years and have become leaders in their respective industries. For more information about the Award, check out the press release below that was distributed today. KUDOS ERIC!!
McCormack Department of Sport Management Announces 2016-2017 Alumni on the Rise Awards
Amherst, MA (March, 2017) – The Mark H. McCormack Department of Sport Management at the Isenberg School of Management, UMass Amherst has named Eric Ginsberg (BS ’09), Karina Herold (MBA/MS ’08), and Evan Olesh (BS ’10) as recipients of its 2016-2017 Alumni on the Rise Award.
“The success of these young professionals is a true testament to their talent, dedication, and education,” said Janet Fink, Department Chair. “As a department, we are excited to see what lies ahead for all three recipients.”
Established in 2012, this annual award recognizes McCormack alumni who have graduated within the past five to ten years and have become leaders within their respective sport industries.
Eric Ginsberg is the Director of Digital Strategy at MKTG where he manages digital and social sponsorship initiatives for brands such as AT&T, FedEx, Sunoco, Wells Fargo, Hitachi, Big Machine Records and ARRIS. Ginsberg co-launched, and manages MKTG’s influencer marketing practice, which is responsible for helping brands partner with dynamic content creators around major sports and music events. Ginsberg’s work has been recognized by several industry publications, including Cynopsis Media, who named him a “30 and Under Media Industry Rising Star”.
Karina Siam Herold is the Senior Associate Director of Athletics at Pepperdine University, overseeing the department’s academic services, external operations units, as well as athletic medicine and strength and conditioning services. Before joining Pepperdine, Herold served as the Sports & Entertainment Sales Director for the Los Angeles Sports & Entertainment Commission (LASEC).
Evan Olesh has been with PUMA North America since graduating in 2010. Currently, he serves as the Director of Marketing, overseeing the consumer activations for the brand on a global scale. Prior to working with PUMA, Olesh worked at Major League Soccer and the Gazelle Group.
Department Chair Janet Fink will present the Alumni on the Rise Awards during the annual McCormack Sport Management Awards Banquet at the Mullins Center on Tuesday, April 4, 2017.
We’re thrilled to share that MKTG S&E Vice President, Jennifer Masi, was awarded the 2017 Harold J. Vanderzwaag Distinguished Alumni Award this week by The Mark H. McCormack Department of Sport Management at the Isenberg School of Management, UMass Amherst. The Vanderzwaag Award recognizes McCormack alumni for professional excellence and outstanding achievement in the sports industry, as well as for their dedication to the McCormack Department of Sport Management. To learn more, check out the press release below. Way to be Jen!
McCormack Department of Sport Management Announces 2016-2017 VanderZwaag Award Winners
Amherst, MA (March, 2017) – The Mark H. McCormack Department of Sport Management at the Isenberg School of Management, UMass Amherst is pleased to announce Chris Antonetti (MS ’97), Jennifer Masi (MS ‘99), and Russ Spielman (BS ‘92) as recipients of the 2016-2017 Harold J. VanderZwaag Distinguished Alumnus Award.
“Their commitment to the department and advancement in the industry serve as an inspiration to those looking to make a lasting impact. This year’s recipients truly embody Dr. VanderZwaag’s legacy,” said Janet Fink, Department Chair.
Established in 1993, the annual award recognizes McCormack alumni for their professional excellence and outstanding achievement in the sports industry as well as for their dedication to the McCormack Department of Sport Management.
Jennifer (Schulte) Masi is currently the Vice President of MKTG (formerly Team Epic), a position she has held since 2003. Masi is a strategist for Wells Fargo and AT&T, managing sponsorships and relationships with Major League Soccer, US Soccer, and the Mexican National Team. Prior to MKTG, Masi worked with the University of Connecticut, Velocity Sports and Entertainment, and Red Peg Marketing.
Chris Antonetti has been with the Cleveland Indians for 18 seasons. After serving six seasons as General Manager Antonetti was promoted to President of Baseball Operations in 2015. This past season, he led the Indians to a World Series appearance with key strategic moves that proved crucial to their post-season run. In 2016, he was named MLB Executive-of- the-Year by Baseball America.
Russ Spielman is founder and principal of The Legacy Agency Worldwide (TLA). Spielman co-leads the talent marketing and broadcasting divisions for TLA, and has worked with elite personalities including Steve Young, Jameis Winston, Nick Mangold, Justin Turner, RA Dickey, and Osi Umenyiora. In addition, Spielman works in the corporate marketing division on behalf of numerous Fortune 500 companies to leverage the power of sports.
Department Chair Janet Fink will present the VanderZwaag Awards during the McCormack Sport Management Awards Banquet at the Mullins Center in Amherst, Massachusetts on Tuesday, April 4th, 2017.
We are so honored to share that for the second year running*, the activation we produced with Gatorade was featured as one of the best at SXSW. This year, in Adweek’s Ultimate Roundup. The activation, which we produced featuring Gatorade’s tech partners Kitman, STRIVR, and Sparta Science showcased a future Combine imagined by Gatorade and validated by Sports Illustrated. See what Adweek had to say about the Gatorade Combine:
“Gatorade’s Combine showed off the ‘future of athlete evaluation’ by partnering with three leading sports tech companies currently being used by collegiate and professional sports teams to evaluate player potential, increase efficiency and identify and minimize athletes’ exposure to injury.
Gatorade brought interactive exhibits from three sports tech brands to its downtown Austin corner. Kitman Labs uses a Microsoft Kinect to ‘analyze movement function and biomechanics for potential injury risk.’ STRIVR showed off what is essentially a very detailed virtual reality game used for situational training in football. The simulation puts you in the shoes of a quarterback and asks you to decide how to run a certain play based on what the defense is doing.”
* CNBC named us one of the best in 2016!
NFL Extra Points teamed up with one of the greatest kickers of all time, four-time Super Bowl Champion Adam Vinatieri.
On Thursday, Feb. 2nd Adam appeared on 16 national media outlets, all pitched and secured by MKTG. Shows included: ESPN w/ Hannah Storm, Jim Rome, Jenny McCarthy (& Donnie Wahlberg), NFL Network, Sirius XM, NBC Sports, CBS Radio and many others. During the interviews, Adam talked about his media moment that would take place on Friday, Feb. 3rd at the NFL Extra Points Kick, a branded field goal kicking activation within NFL Experience. The goal was simple: set a new Guinness World Record for the most fields goal made in a minute.
The next event was the Guinness World Record attempt, one that Adam was taking very serious and had been practicing for at the Colts facility leading into the week. It was so important, that Adam actually sent his own kicking footballs and brought in his holder, former Colts punter Pat McAfee. The event included 10 media outlets and was broadcast live across the country. Local TV affiliates could tap into the media onsite and air the attempt during their local news broadcast. Other media outlets included Fox News, TMZ, USA Today and Sports Illustrated.
It’s with great pleasure to announce that Adam set a new record with 28 field goals in a minute!
On the social side of things, NFL Extra Points put a new spin on their program based on a recommendation by MKTG. The digital strategy team recommended a first of its kind social influencer program for the bank which was highlighted by two live events and a series of video content around cardmember benefits, playful trick kick videos, and highlight videos from the live content. The first live event was a H.O.R.S.E. field goal competition that took place within the Extra Points Kick at NFL Experience with former NFL kicker Jay Feely, former pro-kicker and current kicking coach Brian Jackson, and current professional soccer player and USWNT member Ali Krieger (pictured below).
Check out the videos here:
Sunoco will kick off the 2017 motorsports season with its largest activation effort of the year, centered around the Daytona 500 race weekend.
As one of five founding partners for the Daytona Rising project completed in 2016, Sunoco features multiple levels of consumer engagements, bringing the brand to life. Sunoco’s “Injector” display space includes: The world’s largest Sunoco Diamond (measuring 64 ft. and weighing 12,000 lbs.), the 84 ft. long Sunoco “Shimmer Wall” made up of 83,300 independently moving squares depicting a waving flag, and the Sunoco Celebration Cam .GIF station where fans can simulate their own victory celebration to share via personal social channels.
Additionally, a roaming digital team will be onsite in Daytona capturing the pageantry and excitement surrounding NASCAR’s most prestigious event. The content team’s storytelling will deliver the sights and sounds of the race track to Sunoco’s passionate fan base via social.
For the third straight year, Sunoco will tout its “Essence of Racing” campaign, led by Sunoco’s advertising agency of record Allen & Gerritsen, throughout the motorsports season. This year’s campaign theme is reliant on the premise that “If It Has An Engine”, all you need is Sunoco fuel and a passion for competition to race. The commercial spots will debut during NASCAR’s Speedweeks and feature race footage from over 50+ racing disciplines, including: NASCAR, INDYCAR, NHRA, speedboat racing, and lawnmower racing, among others.
This past weekend, SportsBusiness Journal announced their annual Forty under 40 Class, which aims to identify and honor the most promising young executives in the sports business under the age of 40.
We are proud to announce the inclusion of MKTG VP, Sakiya Daniel in this year’s list.
Sakiya, who is based out of our Charlotte office, has been instrumental in our relationships with Sunoco and Toyota. From our work ranging from NASCAR to the Olympics, Sakiya has been front and center in many high profile programs. She is very deserving of this recognition and we send our congratulations!
See the full list here: http://sbjsbd.biz/2kE9xA1