Part of the Dentsu Aegis Network

MKTG and FETCH pull out all the stops for MAGRITTE in SF

MKTG San Francisco partnered with our sister agency, Fetch, to add an experiential activation to their promotion of the current Rene Magritte exhibit at the San Francisco Museum of Modern Art (SFMOMA). Historically, SFMOMA sees high traffic for featured exhibits in the first and last months, with a slight dip during the middle months. After much back and forth, we landed on a Pedicab activation in which MKTG was in charge of sourcing pedicabs to offer free rides from popular SF destinations (think Ferry Building and Union Square) to the museum.

MKTG worked with Fetch to create graphic wraps for the Pedicabs and built photo frame and graphic backdrop extensions to help the cabs stick out amongst the many others around the city. Along the ride, drivers were dressed in uniforms depicting the popular Son of Man painting, provided trivia information to the riders, and offered “Golden Tickets” for a free ticket into the SFMOMA if they posted on a social media platform using the exhibit hashtag.

Riders (or in some cases, their dogs) could wear a bowler hat prop with an apple adhered (based on the Son of Manpainting), to add a little flare to the photos. The cabs were out offering rides for eight total days throughout September, highlighting weekends and the Labor Day holiday. While Fetch was in charge of the graphic designs and communication with the SFMOMA team, MKTG sourced the pedicabs, drivers, and props – while leading logistics, route planning, and working with our fabrication team to build the extensions onto the pedicabs. We have seen great feedback on social media and have had countless people ask drivers about the activation. If you are in SF, make sure to check out the Magritte Exhibit by October 28th!

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Written by Stephanie Rudnick
Stephanie Rudnick

September 21st, 2018 at 12:41 pm

Football Gameplan’s Emory Hunt Visits MKTG NYC

On Wednesday, September 19th, MKTG was thrilled to welcome Emory Hunt of Football Gameplan at our NYC office.

Emory shared his story of entrepreneurship with employees, taking us from his days growing up in New Orleans to ultimately finding his place in New York City.

He shared with us the experience of losing both of his brothers, being displaced by Hurricane Katrina and learning how to navigate through the culture shock of the North East.

Brought here by continued success in a job that did not personally fulfil him, Emory set out to follow his passion and in the early 2000’s founded Football Gameplan. His team provides analysis on every football league in existence across the world. With the coverage of every league on every continent, Football Gameplan’s coverage reaches over 190 countries.  Check it out yourself at footballgameplan.com.

Thanks for the visit Emory!

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Written by Stephanie Rudnick
Stephanie Rudnick

September 21st, 2018 at 12:29 pm

AdAge features MKTG in Important Article

Over the summer, it came to our attention that unauthorized parties illegally used our brand name, and the names of our employees, to falsely advertise and recruit for fictitious jobs that are not associated with MKTG, and do not exist.

We have taken immediate steps to help remove any fraudulent job postings that were brought to our attention, and are working with internet job boards to help prevent this from happening again. In addition, we reported this matter to the Federal Bureau of Investigation (FBI) and Federal Trade Commission (FTC). For more information on how to identify job scams please visit the FTC’s website https://www.consumer.ftc.gov/articles/0243-job-scams.

Please be aware that any communications relating to MKTG job interviews or our recruitment process will come from an @mktg.comemail address or from our partners at Gighire. We do not use any other service to handle our active recruiting process.

Many thanks to our friends at AdAge who worked with us to shine a light on this craziness. Please read below the article directly from adage.com. Thanks

 

Ed Raldiris, an Atlanta-based creative director, was hunting for a job in early June when he got a promising lead for a gig at IPG-owned PR firm Weber Shandwick.

Radiris got an email claiming to be from the company — saying it was regarding a position listed on ZipRecruiter, a job site, for a work-from-home graphic designer position.

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But alarm bells started to go off for Raldiris when the company asked to set up an interview via Google Hangouts — on chat. When he started the interview, he noticed the interviewer didn’t have the best command of English. The grammar was off, and the questioner never once asked to see his portfolio.

In less than an hour, he had a job offer. “Due to your level of experience and your working skills, the company has decided to hire you as one of our staff,” the interviewer wrote via chat. “You are now a staff of Weber shand wick. (sic) and we hope to see the best in you.”

Now the alarm bells began shrieking. He asked to speak to someone from the agency via phone, but never received a call. When he spotted a LinkedIn post from Weber Shandwick that warned job seekers of the scam — saying scammers had fraudulently used the agency’s name and names of some of its employees to solicit applications for fake jobs, conduct fake interviews and make fake offers — he fired off a response recounting his ordeal.

Though Raldiris has training in IT security, he said the search for the job weakened his usual defenses. “You kind of take off your security hat a little bit,” he told Ad Age.

Raldiris, who is still hunting for a position, is one of at least dozens of job-seekers who have been targeted by a scam that seems tailor-made for the agency world. Multiple agencies say the scam first surfaced earlier this summer, stemming from fraudulent ZipRecruiter postings and emails (often from an address using an agency’s name but a Gmail domain address) that use an agency’s logo, real employee names and company mission statements, and language copy-pasted from websites.

How it works

According to several agencies who have been contacted by vicitms and some victims themselves, here’s a loose outline of how it works. Scammers perform interviews with job hopefuls via Google Hangouts chat, then after asking questions, they send over a realistic-looking offer letter and tell victims they’ll send a check so an individual can purchase equipment for their “home office.” (Along the way, some scammers also ask victims for personal information including Social Security numbers.) Scammers then instruct the victim to deposit the check they were sent and use it to buy equipment from a particular vendor — which is likely linked to the scammer. The victim makes the purchase while the check is clearing. But it doesn’t clear; instead it bounces.

A spokesman for the Federal Trade Commission said the organization has no way of assessing the scope of any particular scam and said information regarding investigations is not public.

Katherine Hutt, director of communications at the Council of Better Business Bureaus, said though there are only about five or six common scam tactics, scammers are constantly repackaging and refocusing them. She said work-from-home job schemes affect many sectors in the entertainment field, including talent agencies, influencer marketing and others.

“Scammers operate like businesses — they probably came up with a whole strategy for ad agencies and then they implemented it, just like a marketing campaign. It’s a scam campaign,” Hutt said. “They specialize, just like PR firms and ad agencies do.”

“Almost never will somebody pay you too much money and ask you to send it back under legitimate circumstances — it’s almost always a scam,” Hutt says. “There’s no reason for a company to do that.”

She notes that the internet has made it easy for scammers to look up names of people who legitimately work at a company, as well as to use recruiter sites to pose as a particular company.

“If you can’t meet with the person in-person for the interview and you can’t meet with the HR person to fill out the paperwork in-person, it may not be a job worth accepting,” Hutt said. “There is a lot of risk in sharing your personally identifying information with someone you have not met in person.”

Hutt said victims can visit identitytheft.gov if they gave out personal information to scammers, and shared tips on avoiding scams here.

Not a real job

Dentsu Aegis Network-owned agency MKTG realized job seekers were being targeted by scammers about six weeks ago when a candidate called looking for someone since they’d missed their chat interview time. MKTG doesn’t do Google Hangout interviews. The agency dug in to find out what was going on.

“Lo and behold, there was a job for a graphic designer that was on ZipRecruiter,” said the agency’s Exec VP Michelle Berg. She said the agency has spoken to at least a dozen people who have been affected.

“The English language that is used in the questions is not anything that would come out of MKTG — that part is rather embarrassing,” she says.

She says the check amount varies in size — typically between $3,000 and $7,000, with a return address of MKTG’s New York office, but with the name of an employee that doesn’t work at the agency.

“We want to be completely empathetic with them — here they thought they were getting a job with our agency, and we’d love to be giving them a job, but it’s not a real job,” Berg said.

She said the scammers are smart by going after the industry, which has a large number of high-end consultants and freelancers. And she says instincts might be a little lessened when people are looking for a job.

“I think blinders tend to go on because they don’t want to believe it,” she said.

One California-based job seeker thought she was interviewing for a position at MKTG earlier in August and said the chat questions seemed typical for a graphic designer position. She sat through a two-hour interview, then after another hour, she received what she thought was an offer from the agency. But then she saw a post on MKTG’s Twitter that said the agency doesn’t use ZipRecruiter — so she drove to a MKTG office and learned that the whole thing was a scam. She ended up receiving a check for nearly $7,000 a couple days later to purchase a laptop, file cabinets and other equipment, but did not cash it.

‘It started to completely unravel’

Ed Starr, managing partner of experiential agency BMF Media, said the agency realized in late June someone was using its name to reel in candidates for fake jobs at his agency. He said he started getting messages from candidates asking if he really needed their social security number.

“It started to completely unravel,” he said.

The agency, which says it will always conduct in-person interviews onsite before making a hire, eventually did a LinkedIn post warning that its name and names of its employees had been “illegally used to obtain personal and financial information under the guise of recruitment for jobs that do not exist at our company.”

In the post, BMF apologized to victims who had been affected and said a legitimate company would never request financial access or a Social Security number for a job application. It told job seekers that correspondence involving hiring or interviews would use a company email address.

As for Weber Shandwick, the company said that when it learned of the scam, it “immediately began to take appropriate actions to inform people who might be victims, including publishing an alert across our website and social media channels to warn job seekers (pinning the alert to the top of our feeds where we could). We also immediately coordinated with Zip Recruiter to remove the fake account.”

Scott Garner, a spokesman for ZipRecruiter, said the company takes pride in bringing together job seekers and employers and that it is “also acutely aware that there are bad actors out there who, whether on job boards or on other platforms for internet commerce and communication, seek to use the cloak of anonymity provided by technology to take advantage of others.”

The company said it has implemented and is continually improving its systems to address that issue, using detection software and “stringent client onboarding processes” to vet posters.

“Still, no system is perfect, no matter how sophisticated or well-intentioned. That is why we take steps to educate job seekers about how to spot suspicious activity and encourage reporting of all such activity to us so we can investigate and take prompt remedial action,” he said.

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Written by Stephanie Rudnick
Stephanie Rudnick

August 31st, 2018 at 11:04 am

MKTG SF CSR + Teambuilding Day

 

On August 23rd, our San Francisco office cleared their calendars (for the most part, pending client commitments) and committed, as a group, to a full day of giving back, capped off by a team outing at a local watering hole.

In the morning, they gathered in the SF office to stuff care packages for soldiers as part of our client Crown Royal’s “Packages from Home” initiative. The mission of “Packages From Home” is to send care and comfort packages to deployed American military heroes who are stationed in active duty locales around the world, as well as to facilitate activities that elevate morale of all veterans.

Over 250 bright purple Crown Royal-emblazed felt baggies were stuffed to the gills with goodies like Slim Jims, Oreos, Fruit Snacks, Pringles, Pop Tarts, Crystal Lite On-The-Go, Peanut Butter packets, toothbrushes and mouthwash, and most importantly, a signed postcard of gratitude and well wishes.

Next up, the MKTGers got to tap into their creative sides while partnering with Meals on Wheels SF to make over 100 birthday cards for the seniors in their immediate community. The team is known for their incredible attention to details when working for clients like Facebook and Google, so you can be sure they cards and messages made a huge difference in the senior neighbor’s days!

Finally, at about 1:30 they team headed out to SPARK Social, a food truck park, for a customized team building game of Survivor where they competed against one another as five tribes all in the quest to take home a fancy trophy and the ultimate bragging rights.

Take a look below to see how the day unfolded. Great fun everyone!

Giving Back + Team Building = MKTGers in action

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Written by Stephanie Rudnick
Stephanie Rudnick

August 30th, 2018 at 4:35 pm

MKTG Chicago’s Julian Jones heralded by Chicago Sun Times for animation work in feature film “Animator”

credit: Julian Jones for “Animator”

 

Chicago’s very own Julian Jones’ brilliance was featured in the feature film “Animator” that debuted earlier this month at the Black Harvest Film Festival at the Gene Siskel Film Center in Chicago.

His mom Roberta Jones, wrote and produced the film that was shot entirely in Chicago. She enlisted Julian, whose hobby is animated storytelling, to create all of the animations for the film. The Chicago Sun Times’ Richard Roeper heralded “Animator” saying “this is a well-paced, good-looking film with some absolutely gorgeous animation and fine performances from the two leads and the supporting cast.”

Read more about it below, and in the meantime CONGRATULATIONS JULIAN!

 

 

SCREEN

At Black Harvest Film Festival, Chicago the setting for 5 fine films

 

‘Animator’

8:30 p.m. Aug. 17, 8:15 p.m. Aug. 21

“Animator” | PROVIDED PHOTO

In this fictional gem, writer and producer Roberta Jones and director Logan Hall spin the intriguing story of a man who strikes a Faustian bargain, becomes drunk on selfish wish-fulfillment and loses sight of what matters.

Levenix Riddle is outstanding as Neal, a talented but struggling illustrator who is given the ability to control his destiny (and the fates of others) through mystical powers handed down through generations of West-African griots, or storytellers.

Quite simply put, if Neal draws something in his notebook and signs his name to the illustration, that thing will happen.

When his buddy laments how a beautiful co-worker doesn’t even notice him, Neal draws a picture of the two kissing — and it happens.

Low on funds, Neal draws a pic of himself withdrawing a thick stack of cash from the ATM — and bingo, the cash is there when he actually goes to an ATM.

Mackenzie Chinn does fine work as Neal’s love interest, Tina, who is startled and not altogether happy when Neal reveals his secret to her. Things take a dark turn and reach the point of possible tragedy, and now Neal faces a life-and-death decision.

This is a well-paced, good-looking film with some absolutely gorgeous animation and fine performances from the two leads and the supporting cast. Rating: ★★★

 

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Written by Stephanie Rudnick
Stephanie Rudnick

August 30th, 2018 at 3:14 pm

Posted in Experience

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MKTG Culture Tripping: Fashion

Fashion taps the art world for elevated collaborations

80% of global youth say that art/design is important to their life so it is no surprise that the realms of art and fashion, who have long enjoyed a rich and symbiotic history continue this trend. We’re seeing an increase in the number of co-branded fashion and art collaborations as brands recontextualize the cultural significance of important artworks for creating clothing and accessories that are simple in appearance with a lot going on beneath the surface.

These imaginative and unexpected partnerships are proving to be sweet spots for brands – and consumers. They create consumer demand, fuels cross-industry outcome and of course, offers the freshest styles.

Three great reads below…

READ: Vans x Vincent Van Gogh

READ: Calvin Klein x Andy Warhol

READ: Cos x dia and dorthea rockburne

 

Contributed by Bibi Persaud, MKTG NYC

 

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Written by Stephanie Rudnick
Stephanie Rudnick

August 30th, 2018 at 1:30 pm

4As Featured Talk with Bibi Persaud at their HQ

 

MKTG’s very own super strategist Bibi Persaud was invited by the 4As (American Association of Advertising Agencies) to be the featured guest at their new 4A’s Culture Club Breakfast series – morning motivational conversations that are intimate and casual and meant to spark conversation.

In conjunction with Women’s Equality Day, as a female leader, the 4As invited Bibi to share her personal journey and reflect on the lessons she’s learned throughout her career journey.

Bibi talked about what it means to be a multicultural female in the industry – and in the world –  in a candid and real way, yet, filled with inspiration and rich dialogue. She also talked about how her daughters are teaching her about the world they’d like to grow up in.

Bibi happily reported that the conversation was honest and engaging and was very well-received – a provocative conversation that left everyone inspired to start their day. The audience was comprised of mostly women across the organization and it was wonderful to see men join this incredibly active conversation.

Many thanks to the 4As for inviting Bibi to help lead this important conversation! Bibi rocks.

 

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

August 29th, 2018 at 10:39 am

MKTG Again Named One of the Best In the Industry

MKTG was again named to the Event Marketer IT LIST!

Thanks to the staff and judges for this great honor.

Here’s what they had to say:

“The New York City-based Dentsu Aegis-owned agency is pumping up support of work-life balance in its offices with a new employee-targeted program called Get A Life. Staffers are given $500 to spend on their own personal development—whether it be surf lessons, a gym membership or an academic course or class. The agency “feels that supporting our folks outside the office and encouraging them to try new things is imperative.” Beefing up its b-to-b offerings as b-to-c clients have asked for some of MKTG’s “special sauce” to plus-up their business events.”

Thanks to everyone at MKTG, our amazing clients and partners for helping make this happen. #MyMKTG

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Written by Stephanie Rudnick
Stephanie Rudnick

August 22nd, 2018 at 8:41 am

Bio Freeze at the San Francisco Marathon

Over this past weekend, the MKTG team helped Biofreeze emerge into the marketplace by making a cool appearance at the 2018 San Francisco Marathon!  At the expo, the Biofreeze Secret Weapon Room provided runners and supporters the opportunity to view course secrets, customize race gear and take a photo that was later compiled into a Biofreeze mosaic at the finish line.

We did not stop there.  Biofreeze showed up loud and proud at three different locations on-course.  At mile 19.5, runners passed through the “relief zone” to feel product’s instant relief which helped them achieve their personal best.  Overall, a successful weekend for Biofreeze as they supported the runners achieve their personal best.  Up next: Chicago and New York!

 

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Written by Stephanie Rudnick
Stephanie Rudnick

July 31st, 2018 at 5:22 pm

Posted in Experience

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[…] By Stephanie Rudnick […]

Another Amazing California Teachers Summit For the Books

For the fourth year running, MKTG developed and produced the only live statewide day of learning for teachers offered in the state of California – and it was free!

This year’s “Better Together: The California Teachers Summit” theme “It’s Personal: Meeting the Needs of Every Student” brought together new and seasoned teachers to strengthen their teacher network, share resources and experience what it looks like to personalize learning for their students within a day of personalized learning for themselves.

Thousands of teachers joined in person and via livestream at 30+ colleges and universities across California, with #BetterTogetherCA trending on Twitter again this year.

The team pulled out all of the stops! From concepting and producing the entire program they excelled at working with the client to develop the agenda, hire the keynote speaker, laisse with all presenters, develop invites, handle registration, develop collateral, and create this new dynamic Online Resource Guide and nearly 200 slides of content, simulcasting the entire event live to all locations, gathering questions for the live teacher panel, delivering the keynote’s Q&As via posted videos, and even closed the show with a sizzle reel containing content from the day of the event!

One of the highlights of this year’s event was a keynote by Sir Ken Robinson that took place at CSU Fullerton and was simulcast to all sites. Sir Ken is an internationally acclaimed expert on creativity and innovation and author of, “Finding Your Element”, “The Element: How Finding Your Passion Changes Everything” and “Out of Our Minds.” His TED talk on developing an education system that nurtures creativity holds the illustrious title of “most popular TED talk of all time.” In fact, videos of his famous talks to the prestigious TED Conference are the most viewed in the history of the organization and have been seen by an estimated 300 million people in over 150 countries!

A teacher, writer, researcher and adviser, Sir Ken spoke about the need for a learning revolution. He also made the case for a radical shift in education — from standardizing learning to personalizing learning — so that all students’ natural talents can flourish. Sir Ken’s remarks at CSU Fullerton were simulcast to all 30 sites across California. If you’d like to see Sir Ken’s talk, please email info@mktg.com and we’ll send you the link once it’s ready.

Take a minute to enjoy the stage selfies submitted from across the state and the final sizzle video (to double as a fundraising sizzle to ensure this event happens again next year!)

Congratulations to the entire team for this huge effort. You brought your best and made a mark in the lives of those who teach our leaders of tomorrow.

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Written by Stephanie Rudnick
Stephanie Rudnick

July 31st, 2018 at 4:27 pm