MKTG UK Managing Director Michael Brown pens his monthly thought leadership for Event Magazine. This time, Michael looks at how brands are reimagining the concept of brand museums, utilizing an old idea to tell their history in the live space. He highlights clients such as Guinness for their highly-regarded brand museum.
Head to Event Magazine for the article here.
Article by: Michael Brown for Event Magazine
Fountainhead MKTG scooped up four accolades for their outstanding client work at the EEMAX Global Conclave & Awards 2016. Organized by the Event and Entertainment Management Association (EEMA), the ceremony was held from October 17-18 in Mumbai. The annual event, targeted India’s events and experiential industry, had experts from various parts of the world share experiences from their respective areas of focus.
Fountainhead MKTG won:
Best use of Technology for an Event or Activation (Silver): The Aditya Birla Awards for Outstanding Achievement 2015
Best New IP – Event or Activation (Silver): Aadyam
Best IP – Event or Activation (Bronze): Mahindra Blues Festival 2016
Best Integrated Communication Program for an IP (Bronze): Mahindra Blues Festival 2016
Read full coverage of the event here!
–Contributed by MKTG Global Communications Team
The MKTG Rewards program is designed for MKTG employees to recognize and nominate fellow team members each quarter for their outstanding work at MKTG. At the end of the year, quarterly nominees become eligible to win an all-expenses paid international or domestic experience. 2015’s winners were announced in June, and lucky recipients have spent this summer taking advantage of this wonderful opportunity. Andrew Leubner is a Regional Director based in Scottsdale, AZ, and was the lucky winner of a domestic trip. Andrew and his wife decided to spend their 5th wedding anniversary making the most of Lake Tahoe’s beautiful vistas hiking- and dining their way throughout this unique terrain. Read on for Andrew’s recap….
Looking for a change of pace from our usual major city destinations, my wife and I thought it would be nice to relax and celebrate our 5th wedding anniversary in the mountains, so we decided on Lake Tahoe. Our goal was to explore as much ground as possible and experience Tahoe from a local’s perspective.
On Thursday we made the quick drive from Reno Airport to Lake Tahoe. As we descended the peak of Mt. Rose, we drove into a snow flurry that followed us all the way down to Incline Village. We found our resort, toasted with a glass of champagne and got settled at The Hyatt Regency. It was the quintessential “luxury mountain lodge” experience. Excited to get as much hiking done as possible, we found a couple of short, close hikes to start with. We spent the rest of the afternoon exploring Diamond Peak and Stateline Lookout’s very different trails.
After a long day of hiking, we were ready for some good food. We discovered a favorite local spot, T’s Rotisserie, which we ended up revisiting throughout the trip. They serve up deliciously massive burritos stuffed with rotisserie chicken, tri-tip, rice, beans and everything in between. Sitting at the counter and watching the staff work their magic in close quarters only adds to the fun, laid-back vibe.
The next day we got up early and had breakfast at the lodge’s restaurant (which boasts amazing views of Mt. Rose). To our relief, the freak cold snap that followed us from Reno the day before was gone now and the weather was perfect. We decided on a scenic coastal hike to Secret Cove and then Chimney Beach. This was a definite highlight of the trip. There was so much to take in, from the crystal clear water that went on for miles, to the massive pines towering over us. There were blue jays, squirrels and chipmunks at every turn. It was like stepping into a fairytale….a fairytale that ended with a lot of naked strangers! It turns out that Secret Cove is a nude beach- and a very popular one at that! Suffice to say, our shore side lunch ended quickly.
While on the hike, we fashioned a pair of hiking sticks, smoothing them out on a granite boulder and left a pair at the trailhead for any future hikers that might have needed some extra stability. Once we made our way back, we drove to Crystal Bay on the California side of Lake Tahoe and stopped at Mellow Fellow Pub for some local-made elk sausage and pulled pork nachos. For dinner that night we chose a local tapas-style restaurant called Bite. We were quite impressed with the spinach and brown rice arancini and Indian spiced chickpea butter lettuce wraps.
On Saturday we drove to South Lake Tahoe, which is about 30 minutes from the North side, with stunning lake views along the way. We found ourselves in a bustling ski resort town with lots of touristy shops and a big gondola transporting visitors to the top of the mountain. Once we were full from a burger lunch we made the drive back to the much less touristy North side and spent the rest of the afternoon relaxing and walking around the resort’s beaches and parks. One of our favorite things about the Hyatt were the nightly massive fire pits throughout the grounds. We met so many interesting, friendly guests over campfire s’mores and nightcaps under the stars.
The following morning, we were eager to get out on the lake and quickly headed to Sand Harbor beach. We rented a tandem kayak and got paddling. This was for sure our favorite activity of the week, with breathtaking views from the middle of the lake. We kayaked away from home base for a good 90 minutes until the wind picked up and made it comically difficult for us to navigate. It doesn’t matter if you’re married five or 50 years- co-piloting a tandem kayak does not come any easier, or so I’m told!
Later that day we scoped out a local brewery called Alibi Ale Works. Any dog-friendly brewery is going to be at the top of our list, and after giving Abby (their resident pit bull) some well-deserved belly rubs, we were able to sample an assortment of their expansive beer selection in 4oz. offerings. Our favorite brew was the “Evil Jungle” Saison, followed by the “Dog Day IPA,” which donates a percentage of sales to their local Humane Society.
On the final day we said our goodbyes to the staff and the grounds, then made our way up the mountain for one last hike around Spooner Lake before driving back to Reno. It was such a great trip, we spent much of the last day discussing our plans to return. To MKTG and everyone who participated in the rewards voting- I cannot adequately express my gratitude for the opportunity to discover such an amazing new place. Thank you from the bottom of our hearts for this unforgettable experience.
–Contributed by Andrew Leubner, Regional Director, Scottsdale, AZ
For the last 13 years, Matt Scheckner and his team at Stillwell Partners who founded Advertising Week in New York as a B2B event, have evolved it to be THE must attend advertising, marketing and media industry summit. It’s also grown beyond NYC to London and Tokyo and they’re hosting a smaller gathering later this year in Cuba. Yes, Cuba.
Once again, they somehow seamlessly pulled off over 280 seminars and workshops, breakfasts, concerts, comedy shows, breakfasts, dinners across 30 venues in NYC. For those who couldn’t be in two places at one time, they also streamed every single session online. In all honesty, I was unable to head uptown on the Wednesday but streamed the sessions, sometimes two at once, and watched on my laptop and monitor from my desk.
No surprise, as it is technically an “advertising” conference, the hot topics once again of the week were digital and the hyper growth of programmatic and of course content marketing. But, another major underlying theme of the week was WOMEN – not only how brands are marketing to (and sometimes objectifying) women, but also deep discussion on the disparity of women in senior leadership roles in our industry.
One of the most popular satellite events and my absolute favorite outgrowth of the ad/marketing conference circuit is The Girls Lounge. Founded by Shelley Zalis, The Girls Lounge is my “go to” destination from Cannes to AdWeek to CES. Shelley founded The Girls Lounge to create a place for women, and men, to connect, collaborate and empower each other. A place to check in, unplug (or charge your device) and take a break from the grind.
Each Girls Lounge is different per the conference, but every day is programmed with casual panels and keynotes featuring powerhouse women not only from advertising and marketing but entertainment, sports, and even finance. In addition to the panels each evening, they host networking events and parties that often go into the wee hours.
While at Cannes Lions they set up shop in huge penthouse suite at the Martinez overlooking the Croisette, at Adweek they tricked out a double decker bus and parked it right in front of the Times Center, the hub of the conference. The downstairs area of the bus was the primping area with experts there doing hair blow-outs and make-up touch ups – because power women have no bones about looking polished – and upstairs they set up couches and directors chairs for the talks. They also transformed a large suite within the New York Times building where they hosted talks and lunches. Another space, a pop up gallery called #SeeHer displayed empowering images from the past and present in partnership with the ANA’s Alliance for Family Entertainment (AFE). The Gallery’s aim was to end gender bias against women in ads by 2020 by bringing attention to the issue – a formal initiative from the ANA AFE.
The crowing jewel of Girl Lounge’s presence at Adweek was a gala event sponsored by NBCUniversal and held in the main ballroom at Chelsea Piers’ Pier 60 overlooking the Hudson River and Statue of Liberty. NBC reached into its arsenal of powerful talent and Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal and Zalis interviewed Broadway and television starlet Kirstin Chenoweth. They were immediately followed by the uber-popular Bravo Network star Andy Cohen, who interviewed the one, and only, Kim Kardashian. The crowd of over 800, mostly women, hung on Kardashian’s every word as she talked about stereotypes and her personal focus to empower women, especially young women, to stand up for themselves and embrace their power and femininity. All in all, it was a hugely powerful night, not only due to the A-list talent on stage but the room of incredible women and the overall message permeating through the crowd.
In closing, Advertising Week in New York was a huge success and the programming was more diverse than ever. But for me, what came through loud and clear was that marketing to women and girls, as well as collectively supporting other women in business, is not a conversation that is going away. Men and women are talking about it openly and with platforms like The Girls Lounge being present at our industry’s main conferences, it’s only going to get louder!
–Contributed by Stephanie Rudnick, SVP Communications, MKTG USA | Global Brand Communications Director MKTG twitter and insta: @stephrudnick
So what exactly is the MIT Media Lab?
Actively promoting a unique, antidisciplinary culture, the MIT Media Lab goes beyond known boundaries and disciplines, encouraging the most unconventional mixing and matching of seemingly disparate research areas. It creates disruptive technologies that happen at the edges, pioneering such areas as wearable computing, tangible interfaces, and affective computing. Today, faculty members, research staff, and students at the Lab work in 24 research groups on more than 350 projects that range from digital approaches for treating neurological disorders, to advanced imaging technologies that can “see around a corner,” to the world’s first “smart” powered ankle-foot prosthesis. The Lab is committed to asking the questions not yet asked–questions whose answers could radically improve the way people live, learn, express themselves, work, and play.
Read more about Eric and Caity’s insights below….
Eric Ginsberg, Director, Digital Strategy:
We had an amazing opportunity to tour the MIT Media Lab in Cambridge, MA. Overall, we were blown away by the level of innovation in such a wide variety of fields. One of the most impactful sessions was a meeting with Mike Bove, who heads up the ‘Object-Based Media’ lab. Mike holds an SBEE, an MS in visual studies, and a PhD in media technology, all from MIT.
The overview of this lab is as follows: Can the physical world be as connected, engaging and context-aware as the world of mobile apps? We make systems that explore how sensing, understanding and new interface technologies (particularly holography and other 3D and immersive displays) can change everyday life, the ways in which we communicate with one another, storytelling, play and entertainment.
As we think about the future of lifestyle marketing, the ‘Object-Based Media’ lab is a potential resource to help shape the future of how consumers interact with technology.
Caity Kauffman, Senior Manager, Digital Strategy:
The opportunity to visit MIT was amazing. What struck me most was how each individual lab had its own way of exploring and tinkering. Researchers didn’t always know what the end result was going to be or know how today’s development could impact tomorrow. Regardless of the lab, each person had a similar sentiment: sometimes their research fixes a problem they didn’t know existed.
At one of the labs, a researcher named Penny showed us a project where they were developing fabric that curled and shifted when it hit certain temperatures or precipitation. The entire purpose of this research was to simply experiment with ways to cause fabric to move and flex. Their team spent weeks, hours and months poking and prodding at triangle-shaped swatches of different types of fabric. Somewhere along the way, a major athleticwear company saw this as an opportunity to create a ventilated product that opens up when an athlete gets hot.
As someone who is always strategically thinking with a specific goal in mind, it was a unique opportunity for me to talk to thinkers who approach their work in an open-ended manner, and with the freedom to let their curiosity lead the way.
Thanks Dentsu Aegis Network for the opportunity!
–Contributed by Team Epic & MKTG Global Communications Team
Global lifestyle marketing agency MKTG has recruited Amy Kemp to the role of SVP, global hospitality, sport and entertainment.
In this global role, reporting to Matt Manning, MKTG’s head of international development, Kemp will lead the agency’s rapidly expanding international hospitality business, splitting her time between MKTG’s London and New York offices.
Kemp brings more than 25 years’ experience in sport and entertainment, including more than 10 years running her own UK-based global business hospitality agency, Kempster, and technology provider, VIP Experience. Over the course of her career, she helped pioneer how brands like Castrol, McDonald’s, Capital One, T-Mobile and BP harnessed the world’s biggest sporting events.
Manning said: “Given MKTG’s rapidly-growing global footprint and position within the Dentsu Aegis Network as a leading sports consulting and marketing resource, expanding our existing hospitality offering along with our sister agency Team Epic, was a natural next step in our evolution. There is a tremendous opportunity in the space and combining Amy’s experience with Team Epic’s 25-year track record, as well as our global network, will ensure solid, creative, sustainable growth.”
Kemp added: “I’m thrilled to be part of this incredible global network. Having founded my own businesses, and worked for entrepreneurs for many years prior, I’m excited about creating and innovating within such a strong, multi-faceted organisation. It’s a privilege to join the team, to grow a business sector in which we’re already so active.”
MKTG rebranded from PsLive earlier this year, as a result of its merger with partnership and sponsorship marketing agency Dentsu Aegis Network Sports and Entertainment.
–Contributed by MKTG Global Communications team
The MKTG Rewards program is designed for MKTG employees to recognize and nominate fellow team members each quarter for their outstanding work at MKTG. At the end of the year, quarterly nominees become eligible to win an all-expenses paid international or domestic experience. 2015’s winners were announced in June, and lucky recipients have spent this summer taking advantage of this wonderful opportunity. Joanna Solazzo is a Field Director at MKTG New York and was the lucky winner of a domestic trip. Joanna decided to explore Arizona (braving the summer heat), while taking her mother along for this very energetic and rewarding journey. Read on for Joanna’s recap….
My MKTG Rewards experience began when I surprised my mother with an invitation to join me on the domestic trip that I was awarded. As a hard-working mother of four, my mom has had few opportunities to travel. The MKTG Rewards program is an awesome way for MKTG to show appreciation to employees and, in turn, there was no better way to express the appreciation that I have for my mom than to share this experience. We created a solid list of potential locations, our criteria being a combination of adventure and luxury. We were soon on our way to the Grand Canyon and Sedona!
We arrived in Phoenix and road-tripped to the Grand Canyon just in time to watch a sunset that topped all sunsets I’ve seen to date. We had dinner at the historic El Tovar Hotel, where we loaded up on carbs to prep for our Grand Canyon hike the next morning. We were up before the sun, stocked up on supplies and met our hiking guide to begin our Grand Canyon trek. The hike began with amazing vistas from the top of the South Kaibab trail on the South Rim. As the morning went on we journeyed deeper and deeper into the Canyon. We slowed down as we approached a large snake (non-poisonous!), stopped to catch a glimpse from perfectly-named “Ooh Ahh Point” and took a break at the lookout over the stretch to Skeleton Point (the last point of the hike). Unlike most hikes, the Grand Canyon is tricky since the easy part (heading downwards) comes first. Our guide monitored how far we went into the Canyon, reminding us that we had to get back up eventually and that the sun would be at its strongest upon return. We made it about two miles deep into the Canyon before turning around. The way up was challenging both physically and mentally, and we kept each other motivated along the way. After seven hours in and out of the Canyon, we finally reached the top, which was a proud moment and an incredible accomplishment to share with my mom.
The most physically demanding part of the week was behind us and we then embarked on a short road-trip up to Page, Arizona. Page is a small town on the border of Utah with one of the only easy access points to the Colorado River, near the Grand Canyon. We celebrated at a local BBQ spot with delicious pulled pork and beer while a live country music band played on the outdoor stage. The next morning we were up early for a kayak tour of Lake Powell’s hidden canyons, right off of the Colorado River. We kayaked through the canyons and jumped off cliffs into the lake for the rest of the morning. The upper-body portion of our ‘total body workout’ vacation was complete and we were back on the road headed for the second segment of the trip: luxury in Sedona.
Three hours in the car and more amazing, colorful views later, we arrived at the Enchantment Resort among the Red Rocks in Sedona. This resort boasts a world-renowned spa, incredible dining options and a myriad of amenities that did not disappoint! We quickly found ourselves in the spa pool with cocktails being personally delivered to our floats. The second to last day of our trip was filled with spa relaxation and unwinding. Massages, dining, pool time, facials… and more pool time made it the best day. My mom had to pretty much peel me off the lounge chair when it was check-out time. On our drive back to Phoenix we stopped at a few energy vortexes that we heard about (beautiful and peaceful, but a lot of hype if you ask me) and then returned our trusty Jeep back to the airport.
The mix of physical activity, teamwork and well-deserved pampering was exactly how I envisioned spending my MKTG Rewards trip. Being able to share this occasion with my mom was the icing on the cake! We will forever remember our time together and share stories of our adventures. My mom couldn’t thank me enough, and, in turn, I cannot thank MKTG enough for this unforgettable experience!
–Contributed by Joanna Solazzo, MKTG New York
On Tuesday, MKTG Atlanta’s office was surprised with complimentary yogurt parfait breakfast as they walked into the office. They were able to build their own yogurt parfaits with various fruit and granola toppings. It was our way of trying to help our colleagues have a great day by starting off with a healthy breakfast, and hopefully a smile!
Take a look at a few photos below!
–Contributed by MKTG Atlanta
Born in 2015, MKTG’s Women’s Leadership Group was founded as a way to connect and unite female colleagues as they navigate their way from entry level to executive, focusing on the many facets of a successful woman including career, family, physical health, etc. The group also focuses on raising women’s voices on topics that matter to them and increasing the level of awareness on the issues that affect our overall culture. Our colleagues at Team Epic have been operating East Coast chapters throughout our Westport, Charlotte and Atlanta offices, and as we venture into 2017, the network is continuing to blossom across MKTG’s North American offices.
The Team Epic group follows five key objectives with a foundation of applying these learnings to both personal and professional life:
Listen to the issues and challenges faced by women of the agency
Identify stumbling blocks that inhibit our personal and professional effectiveness
Support each other as leaders of the agency and our industry
Develop self-awareness and trust
Collaborate to bring about positive change for the agency
How did this all come about? It is impressive to think that a few casual conversations over post-work drinks saw the opportunity to unite our female network and turned these thoughts into a powerful reality. As one of the founders, Samantha Bond, Director of Corporate Sponsorship and Entertainment, Westport, said, “We thought it would be great for our female colleagues to have a safe space for mentorship, social and professional growth. We realized that this group could fuel opportunities for empowerment with scheduled events throughout the year and the help of senior leaders to impart their wisdom.” Fellow founder, Kati Kasch, Senior Manager, Sponsorship and Events, Denver, added “The response has been incredible. High levels of participation, collaborative curriculum and the interest by other offices, prove that we weren’t alone in looking for a group like the one we created.”
Leading Atlanta organizer Erica Calhoun, VP, Client Services agreed, “Not only was this an opportunity for women to come together and discuss very important issues for this segment of our workforce, it also allowed for growth and collegial interaction outside of specific project work.”
While each office schedules their events separately, both groups take on a grassroots collaborative standpoint, and everyone is allowed to develop and propose ideas.
The groups make use of our network’s resources and takes on broad topics, zeroing in on subject matter relevant to professional women. A recent ‘finance’ focused course honed in on general financial guidance and the importance of investing. This summer’s focus was ‘fitness’ and both Atlanta and Westport hosted self-defense courses, particularly since so many of our female colleagues travel alone so often. Westport worked with a certified R.A.D instructor who visited the office teaching a free-of-charge self-defense class covering fundamentals of self-awareness and teaching basic moves. The session was free and participants were then invited to donate to the instructor’s charity of choice, the Special Olympics. Atlanta hosted female police officers from the local Marietta Police Department who discussed aspects of women’s personal safety- from available safety apps, risk reduction to consent and a R.A.D self-defense course.
Sessions take on a mix of serious discussions and fun bonding experiences; both teams are ending the year with a charity volunteering session and some room for happy hour and a Beyoncé dance class!
Although events have centered on the Westport, Charlotte, and Atlanta metro areas, MKTG offices from Chicago to the West Coast have sparked interest in starting their own branches. Look out for more updates on what this dynamo of a network will be making happen!
Westport Founders: Kati Kasch and Samantha Bond
Atlanta Founders: Erica Calhoun, Christine Ralph, Trayce Griffies
–Contributed by Team Epic & MKTG Global Communications team