The NHL Centennial Fan Arena opened over the New Year in Toronto, Canada to celebrate a century of hockey thrills. The Fan Arena features several interactive activities, open to all ages, and will be traveling throughout Canada and the US throughout the duration of 2017 so all fans can get in on the fun.
The Museum Truck
The 53-foot Museum Truck features interactive digital displays, original video content, historical memorabilia, and several photo moments throughout including a customizable Locker Room photo op. Wayne Gretzky stopped by the Museum Truck in Toronto to experience the interactives and sign the Centennial Anniversary logo.
There’s also a second truck which hosts a giant video screen for team trivia and highlights, as well as a pop-up stage for special appearances. Living legend, Wayne Gretzky, stopped by in Toronto.
A pop-up ball hockey rink with programmed clinics and games will be open for youth players.
Need we say more? The coveted Stanley Cup, the oldest trophy in professional sports, will be present in each market.
Clear The Ice Zamboni® VR Experience
Fans take a seat in a Mini-Zamboni® complete with cool air on their face and a rumbling seat, to compete to resurface the ice. The goal is to create the perfect sheet in the fastest time. All rides will be timed and featured on a leaderboard.
Recycle the Game
Fans have the opportunity to bring their used hockey gear, including shin pads, helmets, shoulder pads, elbow pads, hockey pants, gloves, skates, sticks, goalie pads and goalie blockers/gloves to be donated to under-served community hockey programs. Not only that, but the first 200 donors will receive a shop.nhl.com discount card!
Check out the upcoming events, and check back to the NHL website for additional markets in the coming weeks!
Jan 7-8: Arizona (Tempe Marketplace)
Jan 12-14: Dallas
Jan 18-19: San Jose
Jan 21-23: Anaheim
Jan 26-29: Los Angeles (2017 NHL Fan Fair, Tickets Required)
Feb 3-5: St. Louis
Feb 11-12: Nashville
Feb 24-25: Pittsburgh
Also, check out a few photo selects below!
PRESS RELEASE: DENTSU AEGIS NETWORK GLOBAL LIFESTYLE MARKETING AGENCIES MKTG AND TEAM EPIC COMPLETE INTEGRATION IN UNITED STATES
Leading Sports, Entertainment and Lifestyle Marketing Agencies Come Together as Part of the MKTG Global Network
NEW YORK (January 4, 2017) – Today, Dentsu Aegis Network announced the completed integration of United States-based agencies MKTG and Team Epic to form a lifestyle marketing powerhouse that combines MKTG’s award-winning capabilities in experiential, creative, strategy, retail and B2B marketing, with the sponsorship and brand partnership focus of Team Epic.
With its core in sports and entertainment marketing, Team Epic will provide MKTG with an enhanced sponsorship consulting, strategy and campaign development offering, as well as a strong pedigree in digital marketing.
This formal integration comes just 14 months since Dentsu Aegis Network (DAN) named MKTG it’s ninth global network brand, confirming its commitment to further strengthening the Network’s lifestyle marketing offering. From the time of the announcement, MKTG grew from offices in the US, to offices in 21 countries, and from 435 to 1,600 full time staff. This came as the result of integrating and rebranding numerous independent lifestyle marketing agencies that were already part of DAN, as well as through the acquisitions of marketing and sports sponsorship agencies in Dusseldorf, Madrid, Mumbai, Paris and Toronto in 2016.
Leveraging its collective experience, MKTG will now provide clients with a truly integrated through-the-line service offering including sports and entertainment consulting, experiential marketing, sponsorship identification, negotiation and activation, hospitality, strategy, research and insights, custom measurement, digital and creative capabilities, content development, design and retail marketing.
The combined client roster includes such long-standing blue chips as IBM (since 1986), Diageo (since 1992), FedEx (since 1993), P&G (since 1999), PepsiCo (since 1999) and AT&T (since 2000). Furthermore, Team Epic’s founders, Mike Reisman and Dave Grant, will lead MKTG’s newly-formed Sports and Entertainment practice and Bob Wilhelmy will become CFO of the combined entity in the US.
“We are excited to join forces, as the addition of Team Epic to MKTG brings us closer to our goal of establishing the industry’s best integrated lifestyle marketing agency network,” said Charlie Horsey, US CEO and Global President of MKTG. “I’m thrilled with the collaboration that I’ve seen, which in a short time has already garnered great success for new clients, existing clients and for each of our employees who have so much additional growth opportunity.”
“As our agencies have come together, we have been quickly energized by a common view of the consumer,” said Mike Reisman, Team Epic Founding Partner and Principal. “We believe the more human a brand can be the more people will desire and embrace it.”
MKTG will now have 600 full time U.S. employees and 7,000 brand ambassadors in the United States. The agency will be headquartered in New York City with US offices in Westport, CT, Charlotte, Atlanta, Cincinnati, Chicago, Denver, Los Angeles and San Francisco.
contributed by MKTG Global Communications Team
For the past month, the San Francisco office has been working with Adopt a Family as part of our annual winter corporate social responsibility event. Adopt a Family is a non-profit organization that pairs families in need with donors (like us!) and the donors follow a wishlist and shop for holiday gifts for the families.
We received two families to support so we split the West Coast team (this included everyone in LA and our gals currently working in NY) up. We arranged as a little friendly competition and the teams signed up for items and shopped. Earlier this week, we gathered all of the gifts in San Fran and spent much of the day gift wrapping and getting everything ready to hand over to these amazing families. Take a look!
For the sixth year in a row, MKTG was proud to produce another successful TopSpin Charity Ping Pong event last night at NY’s Metropolitan Pavilion as part of our MKTG4GOOD initiative. TopSpin raises awareness and provides funds for exceptional nonprofits that provide educational opportunities for under-served youth.
Over 1000 revelers enjoyed bites from some of the city’s top restaurants, themed cocktails and took home some insane goods from the ever-popular silent auctions…all the while cheering on celebrities, athletes and industry executives as they as they battled at the tables to take home the coveted TopSpin trophy and bragging rights.
Celebrity guests included US Women’s National Soccer Team star Megan Rapinoe, Buster Skrine, Marcus Williams, Dexter McDougle and Darryl Roberts from the NY Jets, Guillermo Hernangomez, Kyle O’Quinn, John Wallace, John Starks and Larry Johnson, WNBA stars Stefanie Dolson, Sue Bird and Deveraux Peters and Ibtihaj Muhammad, musician Kevin Jonas and the American sabre fencer and member of the United States fencing team best known for being the first Muslim American woman to wear a hijab while competing for the United States in the Olympics.
Take a look below for photos from last night’s event! Or watch our video HERE!
OFFICIAL PRESS RELEASE:
Dentsu Aegis Network Launches Global Lifestyle Marketing Agency MKTG in Canada with acquisition of S&E Sponsorship Group
Acquisition further bolsters Dentsu Aegis’ offering in the market with first-class experiential, activation and sports management consulting services
TORONTO – Dentsu Aegis Network today announced the acquisition of S&E Sponsorship Group Inc., the leading Canadian independent sponsorship consultancy focusing on the sports and entertainment industries. S&E Sponsorship Group will be fully integrated into MKTG, Dentsu Aegis Network’s global lifestyle marketing agency, firmly positioning the group as a leader in Canada in sports & entertainment sponsorship and activation.
As the sports and entertainment sponsorship market continues to grow and evolve in the coming years in Canada, this acquisition is of strategic relevance for Dentsu Aegis Network as it continues delivering superior value propositions to clients in the market.
“We are building an entirely new brand experience offering with the launch of MKTG, which reflects our commitment to always being at the forefront of new business opportunities for our clients,” said Annette Warring, CEO of Dentsu Aegis Network Canada. “Sports and entertainment sponsorship and brand activation are one of the most authentic and influential experiences we can offer to our clients’ consumers. We will now do so with best-in-class solutions from the leading player in Canada, S&E. We look forward to working with the entire team who will perfectly complement our network of talented experts to drive forward pioneering work.”
Founded in 2010 and headquartered in Toronto, S&E Sponsorship Group provides a comprehensive suite of insight-driven sponsorship solutions, from strategic consulting to activation. With a strong team of over 30 experts, the agency serves a variety of top brands, including Scotiabank, Canadian Tire, Sport Chek, Boston Pizza, and Molson Coors. The agency will be aligned into the MKTG network, further extending its global footprint and entering the Canadian market for the first time. Since joining Dentsu Aegis Network in August 2014, MKTG has grown from primarily a US-based agency with long-standing clients including Diageo, Google and Apple/Beats by Dre, to an international network brand now present in 20 countries with over 1,400 specialists.
Following this acquisition, Brian Cooper, President and CEO of S&E Sponsorship Group, will report to Annette Warring. He will continue to lead his successful team as CEO of MKTG Canada, together with business partners Matthew Logue, COO, and Cori Woolley, SVP. Brian Cooper is regarded as one of Canada’s leading sponsorship experts with more than 30 years of experience. Prior to S&E, he was the founder of Insight Sports Ltd, former VP of Operations and Business Development at Maple Leaf Sports and Entertainment – where he was part of a leadership team that launched the Toronto Raptors brand in Canada -and President of the Toronto Argonauts.
“We are thrilled to join the Dentsu Aegis Network family and launch MKTG in Canada,” said Brian Cooper. “We believe there are strong synergies between our vision and approaches, and also opportunities to grow further our offering in sponsorship and activation to lead and accelerate the evolution of these capabilities in the market.”
“Given the significant growth of the sports and entertainment sponsorship market in Canada, as well as the innovative marketing campaigns that brands are embracing locally, having a significant footprint in Canada was a priority for us, but only with the right partner,” said Charlie Horsey, CEO MKTG USA and Global Brand President. “Upon meeting with Brian, Matt, Cori and the team at S&E, we knew that we found the perfect partner both from a cultural and business perspective. We are thrilled to welcome the S&E team to MKTG and look forward to helping grow this important capability as well as give the S&E team the opportunity to leverage and collaborate with our global network of experts and resources.”
Financial terms of the transaction were not disclosed.
S&E Sponsorship Group was represented by investment bank Petsky Prunier Securities LLC.
For the past 3.5 years, Karina Munoz has been living in NYC as a Diageo Account Director at MKTG NY. A Sydney native, Karina misses such after work perks like being able to jump into the sea (jealous!), but does not miss most things closing at 6pm. Clearly, convenience is king for Karina and since Manhattan has become her home for the moment, she’s not sure she’ll be able to revert back to her Sydney ways.
A Diageo veteran, Karina has been working for the brand over the past eight years both here and in Australia. Currently she oversees a number of the Diageo brands – Smirnoff, Bulleit, George Dickel, North American Whiskies, Naked Turtle (the list goes on!). As a Diageo global veteran, Karina feels gratitude for the high volume of travel she’s clocked in and has completed more Diageo Marketing Code courses than she can keep track of!
As common with many ex-pats, when the quintessentially American holiday Thanksgiving looms, Karina has found herself doing a “Friendsgiving” with her Aussie mates. However, this year she was adopted by her boyfriend’s family and had her first official American Thanksgiving. In true tradition, Karina brought the pie- a festive rite of passage!
MKTG: What time do you wake up on a typical work day and do you have a routine?
KM: It depends. I set my alarm for 6.30am with high hopes of working out. Generally, 7.30am though.
What’s the first thing you do when you wake up?
KM: Press snooze.
Your day cannot be properly started without ______…
KM: Coffee and HuffPost.
How do you commute to work and do you enjoy your commute? Details please!
KM: I love my commute. I walk to work and stop for (more) coffee along the way and listen to music. My favorite mornings are when it’s sunny and crisp.
Does your day have a soundtrack? If so, what’s on your playlist that is a daily obsession or gives you that stroke of genius?
KM: It might sound trite, but I start my day listening to classical music. I find it helps to get the brain ticking.
Do you listen to podcasts? If so, which ones?
KM: Not really. I was obsessed with Serial and listened to all 12 episodes of the first season in one day. I haven’t found anything I’ve liked as much since.
Name your top five apps and why.
KM: 1) WhatsApp – being an expat.
2) Seamless – like most people who live in New York, I don’t use my kitchen much.
3) SoulCycle – I look at all the classes I might go to if something social doesn’t get in the way.
4) Hotels.com and Kayak (equally) – always planning the next weekend getaway.
5) NYTimes Crossword – you can use it without wifi so it’s good for train commutes.
What are some restaurants or spots near your office that make your day- from a lunch place that knows your ‘usual’ to a beautiful park- what locales do you live by?
KM: Belle Reve is always a winner. Sweetgreen when I feel like a walk.
What after-work activity makes your week complete?
KM: I like to make sure my team has had a good week. That always makes the week worthwhile. That, and a dirty martini.
The MKTG Rewards program is designed for MKTG employees to recognize and nominate fellow team members each quarter for their outstanding work at MKTG. At the end of the year, quarterly nominees become eligible to win an all-expenses paid international or domestic experience. 2015’s winners were announced in June, and lucky recipients have spent the remainder of 2016 taking advantage of this wonderful opportunity.
Rick Gonzalez is MKTG New York’s Operations Manager and spends the majority of his workday actively running around the office ensuring that everything is running smoothly. So, it’s no surprise that when he was one of this year’s MKTG Rewards winners for a domestic trip anywhere in the US, he picked a ten day Hawaiian adventure where he would be doing anything but sitting around. While most travelers associate The Aloha State with beachbums and honeymooners, Rick avoided the cliches and made the most of historical experiences and venturing to the extreme depths – land and sea – of the Island’s dynamically volatile geography. From mile-long waterfalls to fiery lava pits to underwater exploration, Rick soaked in these amazing vistas via helicopter, submarine, Camaro SS Convertible, or more traditionally, by foot! Rick curated his trip to blend cultural curiosity and luxe living, ending each day with a priceless sunset at the Hotel Renew in Waikiki and Hapuna Beach Prince Hotel in Kona.
MKTG: What was the feeling when you were chosen as a MKTG Rewards winner?
RG: That was an unbelievable moment for me, I was in such disbelief. I am and will always be so grateful for the staff’s acknowledgement. That was a day I will never forget.
How do Hawaiian beaches compare to other beach destinations you have visited?
RG: The beaches in Hawaii are pristine with remarkably large waves and rich turquoise waters. It’s so easy to be swept away by the beauty of the water itself.
What was the most surprising or unexpected moment from your trip?
–Contributed by Rick Gonzalez, MKTG NY and MKTG Global Communications team
MKTG’s Women’s Leadership Group Atlanta chapter ended their year’s roster of events hosting an inspiring career day with 60 5th grade girls from local Birney Elementary School. MKTG Atlanta has been partnering with Birney for over seven years, conducting reading/math groups, sponsoring their field day and much more. So, it made perfect sense to host young ladies from the school as part of a final 2016 Women’s Leadership initiative.
The session kicked off with a conversational multimedia presentation exploring MKTG’s work and providing an industry overview. A tour of the office followed, leading up to the day’s final destination- the warehouse. Five interactive stations were set up demonstrating how MKTG activates sponsorships on behalf of our clients. To get a small idea of the fun they had, the girls rotated to each of the following stations experiencing…
Photo ops! The students learned about photo ops while enjoying the Wyndham photo station with a green screen- which printed out their photo.
Prizes! The OtterBox Plinko board was tons of fun as the girls slid a dummy phone through the Plinko board to try to win a prize.
Design production! The girls created their own socks at our heat press station where they selected one of the three designs and watched one of our HQ ladies create their product.
Ring toss! Testing their tossing skills, we had three of the large Wells Fargo horses serve as a ring toss (with hula hoops).
Virtual Reality! This station was by far the most fun. The girls were able to put on a VR headset, plus hand controllers- bringing an office setting to life by trying tasks like making coffee, putting an ink cartridge in a printer, opening filing cabinets, etc.
After a yummy pizza lunch, the girls had tons of comments like “What subjects do you take in school to do this kind of job?”, “I didn’t know jobs like this even existed!” and the most important- “Thanks for a great day!” Returning to Birney with a swag bag full of event premiums from various programs, MKTG’s Women’s Leadership Group was proud to close 2016 sharing such a fun, enlightening experience supporting local youth.
–Contributed by MKTG Atlanta
MKTG won top honors at the 2016 EventTech/Event Marketer Experience Design & Technology Awards in Las Vegas. The ceremony is the world’s largest and only recognition program honoring the brands and partners creating the best-designed experiences and the most effectively “wired” engagements. Amid 1,000+ of the industry’s top event marketers, MKTG was in full force to accept their big wins, including:
Best Consumer Environment
Campaign: Gatorade Fuel Lab
Best Permanent or Pop-Up Retail Experience
Campaign: The Levi’s Lot
Huge shout outs to our awesome client partners Gatorade and Levis for whom we brought to life the touring Gatorade Fuel Lab & The Levi’s Lot at Super Bowl 50. Much gratitude.
–Contributed by MKTG Global Communications team
Excerpt from Chief Marketer:
MKTG – Since October 2015, this Top Shop on-boarded 1,000+ full-time employees in 20+ offices in 17 markets around the globe. Sports consulting agency, Team Epic, was integrated into MKTG operations to add extensive capabilities in sport consulting, sports research and analytics, entertainment and hospitality to MKTG’s existing experiential capabilities. The Gatorade Fuel Lab at SXSW—and on tour—introduced consumers to the personalized, science-based GX system. Each participant got their own personalized GX bottle filled with a personalized formula. Now that’s performance!
–Contributed by MKTG Global Communications team